Huawei Themes

The letter in digital life

Four themes from the "Art in your pocket" campaignProject: Huawei Themes

The still letter becomes an icon

Digital experiments open a new field in Mahmood Al Abadi's relationship with the letter. Knowledge begins with the hand and the composition, then the image develops to respond to different screens and to everyday use.

In the collaboration with Huawei, the distribution of letters, colour and space is reconsidered to suit the face of a phone or a watch. The image sits beside the time, the icons and the device's functions, and art comes closer to a user who meets it every day.

From meaning to image

  • The Sailing Ship

    The design starts from a poetic image linked to steadfastness in customs and principles, giving it a form that evokes a ship.

  • The Falcon

    Inspired by Sheikh Zayed's words on youth and their responsibility towards the future, it translates the meaning into an image of focus and clarity of vision.

  • Mars

    The planet's form is built from layered Arabic letters, in a work celebrating the UAE's arrival at Mars and bringing language together with an image of the scientific future.

From independent experiment to application

The works for the Abu Dhabi Arabic Language Centre reveal a path parallel to the Huawei collaboration, combining calligraphic composition with a watch face and gifts, and connecting language with the image of the city and everyday use.

The smartwatch face for the Abu Dhabi Arabic Language Centre

Exchanging knowledge

The project was accompanied by participation in conferences and cultural dialogues. In China in 2023, Mahmood Al Abadi led a cultural-exchange workshop in Arabic calligraphy, during which he experimented with Chinese tools to write the Arabic letter.

From Huawei conferences — "The Falcon" shown on a foldable phone, a phone and a watch
From Huawei conferences — "Mars" on watch and phone in the HUAWEI Themes presentation
From Huawei conferences — presenting the themes and watch faces to the audience

A documented record

  • 15 digital themes and 13 watch faces within the documented scope of the project.
  • More than 600,000 downloads and more than 740,000 likes, according to a Huawei letter dated 31 December 2025.

From the themes and faces

Project: Huawei Themes
A theme of gold and turquoise letters on navy — on a foldable phone, a phone and a watch
A calligraphic composition on phone and watch
A set of watch faces
Themes and faces from the project
From the HUAWEI Themes campaign

Abu Dhabi Arabic Language Centre