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Huawei Themes

Collaboration since 2020 · Digital art and design · MAA-PR-2020-001

Themes and watch faces that carry the Arabic letter into everyday use.

12 images

The "Mars" theme of layered Arabic letters on a phone screen and smartwatch — "Mars" on phone and watch — from the HUAWEI Themes campaign

Direct collaboration with Huawei began in 2020, during which original calligraphic works developed into phone themes, watch faces and applications for the digital environment. Mahmood Al Abadi designed the works, themes and faces, rebuilding the compositions to suit different devices and how they are used.

In this experience, art accompanies users on their screens, and the letter becomes part of their relationship with time, image and technology.

The artist's role

Creating the artworks, designing the themes and watch faces, and developing Arabic visual content.

The letter in digital life

From the project documentation

The work

6 images

The Falcon theme on phone and watch — "The Falcon" on phone and watch

A circular gold calligraphic composition above a sailing ship on a phone screen and watch — "The Sailing Ship" on phone, watch and always-on display

Gold and turquoise Arabic letters on a textured navy ground across three devices — A theme of gold and turquoise letters on navy — on a foldable phone, a phone and a watch

Colourful calligraphic theme on phone and watch — A calligraphic composition on phone and watch

Six watch faces with calligraphic compositions — A set of watch faces

Phones and watches showing the project themes — Themes and faces from the project

From the presentation boards

2 images

Board showing a range of themes — From the HUAWEI Themes campaign

Four phones showing calligraphic and architectural watercolour themes — Four themes from the "Art in your pocket" campaign

Events and presentation

3 images

A speaker in Emirati dress on stage before a screen showing the Falcon theme on three devices — From Huawei conferences — "The Falcon" shown on a foldable phone, a phone and a watch

A stage and audience, with the Mars theme on a watch and phone on the large screen beside the speaker — From Huawei conferences — "Mars" on watch and phone in the HUAWEI Themes presentation

A full conference hall, with a range of themes and watch faces and the speaker on screen — From Huawei conferences — presenting the themes and watch faces to the audience