ALCHIMIE and the Eishi Biladi Collection

2022 · Artistic collaboration and product design · MAA-PR-2022-001

Calligraphic studies of "Eishi Biladi" wrapping around product surfaces.

1 work shown here · 6 images

The candle collection

Mahmood Al Abadi collaborated with ALCHIMIE to develop a calligraphic composition drawn from the words "Eishi Biladi" of the UAE national anthem. The studies were adapted to curved surfaces and to the many sizes and colours of candles and fragrance products.

The composition keeps the movement of the writing and tests its presence when it becomes part of a product people use in their daily lives.

The artist's role

Developing the concept and calligraphic composition, and adapting it to different surfaces, sizes, colours and applications.